Elver, an innovative D2C electronics brand, recently collaborated with Ramandeep Singh, Indian Cricketer for its product promotion to deepen the company’s connection with Gen-Z consumers and cricket fans all around the country. Ramandeep, 27-year old hails from Chandigarh and is an all-rounder representing KKR team in the IPL. Ramandeep has had an impressive track record so far be it in scoring runs or taking wickets and that is one of the major reasons he is considered as a young sensation amongst the cricket fans. Ramandeep rose to fame by making significant contributions to the KKR team after playing all 14 games which led to the franchise winning its third ever IPL title.
The collaboration with Ramandeep Singh is said to promote Elver’s lifestyle products among gen-z and also help in communicating the message of focus and being in the zone during crucial moments. A core reason behind this unique collaboration is to embrace the value of authenticity, performance and toughness that both Ramandeep and Elver brand brings to the table.
Furthermore, the partnership is also said to unfold through a variety of promotional campaigns be it social-media collaborations, cricket-themed content and product endorsements that solidifies the core values of performance, focus and just living in the moment. As it can be seen in the promotional video, Ramandeep is grooving to the beats of music with all new Elver Buds X and U solidifying the spirit of seamless sound, immersive bass, and just being alive in the moment.
